Privacy policy

Last updated: 4 August 2026

This Privacy Policy explains how Sim Global Ltd ("Sim Global Expo", "we", "our" or "us") collects, uses, stores and protects your personal information when you visit our website, contact us, register your interest, enquire about exhibiting or sponsoring, subscribe to updates, purchase tickets through our authorised ticketing partner, or otherwise interact with us in relation to Sim Global Expo.

This Privacy Policy should be read alongside the Privacy Policy of our authorised ticketing partner where you purchase event tickets.

1. Who We Are

Sim Global Ltd is the data controller for the personal information described in this Privacy Policy where we determine the purposes and means of processing your personal data.

Organisation: Sim Global Ltd

Company Number: 17323248

Registered Office:

Beulah Farm
Laundry Lane
Heathfield
East Sussex
TN21 9EB

Email: info@simglobalexpo.com

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following information:

Your name
Email address
Telephone number
Company or organisation
Postal address (where provided)
Information submitted through contact, exhibitor or sponsorship enquiry forms
Marketing preferences
Customer service correspondence
Website usage information including IP address, browser type, device information and cookies
Limited ticket information provided to us by our authorised ticketing partner where necessary to administer the Event
Accessibility information you voluntarily provide to help us support your attendance
Photographs or video recordings captured during the Event where photography or filming is taking place.

We do not normally receive or store your payment card details.

3. How We Collect Your Information

We collect personal information when you:

Visit our website
Contact us by email or through our contact forms
Register your interest in Sim Global Expo
Subscribe to receive updates
Submit an exhibitor or sponsorship enquiry
Purchase or receive tickets through our authorised ticketing partner
Attend our Event

We may also receive limited personal information from our ticketing partner and service providers where necessary to organise and operate the Event.

4. How We Use Your Information

We use your personal information to:

Respond to enquiries
Process exhibitor and sponsorship applications
Manage customer support requests
Operate and administer Sim Global Expo
Communicate important event information
Process accessibility requests
Improve our website, services and events
Send marketing communications where you have consented or where permitted by law
Prevent fraud and protect the security of our services
Comply with legal and regulatory obligations

5. Our Lawful Bases for Processing

Under UK GDPR, we process personal information using one or more of the following lawful bases:

Performance of a contract
Compliance with a legal obligation
Our legitimate interests, provided these do not override your rights and freedoms
Your consent, where consent is required

Where we process special category information, such as accessibility requirements you voluntarily provide, we will rely on an appropriate lawful basis and condition under UK data protection law.

6. Ticket Purchases

Ticket sales are managed by our authorised ticketing partner, AXS Europe Limited (AXS).

When you purchase tickets, your personal information is collected and processed by AXS in accordance with its own Privacy Policy.

Sim Global Ltd receives only the information necessary to administer and operate the Event, provide customer support and manage attendance.

Payment card information is processed by AXS and its payment providers. We do not receive or store your payment card details.

7. Marketing

If you choose to receive updates from us, we may send information about:

Sim Global Expo
Future events
Exhibitor announcements
Event news
Relevant products or services

You can unsubscribe at any time by using the unsubscribe link contained in our emails or by contacting us directly.

Essential service communications relating to your booking or attendance are not marketing communications and may still be sent where necessary.

8. Sharing Your Information

We may share personal information where necessary with:

Our authorised ticketing partner (AXS)
Event venues and contractors
Website hosting providers
Customer relationship management (CRM) providers
Email service providers
Analytics providers
Professional advisers
Payment and financial service providers where applicable
Regulatory authorities, law enforcement agencies or courts where required by law

We do not sell or rent your personal information to third parties.

9. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection legislation.

10. How Long We Keep Information

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy and to comply with legal, accounting and regulatory obligations.

Financial records are generally retained for up to seven years where required by law. Other information is retained only for as long as reasonably necessary to administer the Event, respond to enquiries or fulfil our legal obligations.

11. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how our website is used.

Where required by law, non-essential cookies are only used with your consent.

Further information is available in our Cookie Policy.

12. Children's Information

Where children attend Sim Global Expo, tickets should normally be purchased by a parent or guardian.

We ask that only the personal information necessary for booking, attendance, accessibility or safety purposes is provided.

13. Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Although we take reasonable steps to safeguard your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Automated Decision Making

Sim Global Ltd does not make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.

15. Your Rights

Under UK GDPR you may have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information
Request restriction of processing
Object to processing
Request transfer of your information to another organisation where applicable
Withdraw consent at any time where consent is the lawful basis for processing

To exercise any of these rights, please contact us using the details below.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, our services or applicable legal requirements.

The latest version will always be published on this page.

17. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:

Sim Global Ltd