Shopping
Exhibitors
Discover who'll be exhibiting at Sim Global 2027!
16th & 17th January 2027
The Expo
Sim Global Expo is the UK's first dedicated exhibition for sim racing, flight simulation and associated technologies, bringing together leading brands, innovators, retailers, content creators and enthusiasts under one roof.
Held at the NEC Birmingham on 16th & 17th January 2027, the event has been designed as far more than a traditional exhibition - it's a destination experience where visitors can discover the latest technology, try cutting-edge products, enjoy interactive experiences, shop from leading exhibitors, watch live stage content and connect with the people shaping the future of simulation.
From specialist simulation hardware and software to the wider technologies and industries that surround it, Sim Global Expo brings together the world of simulation and the technology that surrounds it, all in one place.
Whether you're taking your first steps into the sim world or you're a seasoned enthusiast, Sim Global Expo offers something for everyone.
SERVICE PARTNERS
What To Expect
The UK's largest dedicated Sim Shopping Village, exclusive product launches and demonstrations, sim racing and flight simulation experiences, related technologies, industry experts, creators and special guests, live stage interviews and presentations and thousands of like-minded enthusiasts under one roof.
From first-time visitors to experienced sim racers and pilots, there's something for everyone at Sim Global Expo. Come and experience the future of simulation.
Merchandise
You'll be able to purchase merchandise from our ticketing partners AXS when you purchase your show tickets.
Frequently asked questions
When and where is Sim Global being held?
Sim Global Expo is taking place 16th and 17th January 2027 at the NEC in Birmingham, UK.
When and where can I buy tickets?
Tickets are launching 28th August and you'll be able to buy tickets through our ticket partner AXS via our website. You can sign up for early access tickets if you'd like to get your hands on Tickets on Thursday 27th August ahead of the official launch!
Where do we buy your merch?
When purchasing tickets, you'll be able to add merch to your order!
Are there any age restrictions?
Our expo is family friendly and open to all ages.
Will there be food and drink on site?
In our Expo hall there will be food and drink easily accessible, the NEC its self also has a range of cafe's and restaurants with everything from Starbucks to Wetherspoons!
I'd like to exhibit at the expo, how do I get in touch?
Please visit the "exhibit" tab here and fill in the exhibitor enquiry form. Someone will get back to you soon.
Sim Staff - Official Show Service Partners
